The old way vs ioZen
The Zapier stack
- Form tool ($30/mo) + Zapier ($50/mo) + Airtable ($20/mo)
- Zaps break when you change a field
- Data scattered across three platforms
- Hit task limits, pay for more
- Something breaks, you troubleshoot three tools
With ioZen
- One platform, one price, everything included
- Native connections, nothing to break
- Data flows automatically to where it needs to go
- Unlimited automations, no task limits
- One place to check when something needs attention
The true cost of duct tape stacks
What you actually pay when you connect form + automation + database
Monthly subscriptions
Typeform Pro ($50) + Zapier Starter ($30) + Airtable Plus ($20) = $100/mo minimum. Before you hit any limits.
Maintenance time
2-5 hours per month fixing broken Zaps, updating field mappings, and figuring out where data went wrong.
Lost submissions
When a Zap fails silently, leads fall through the cracks. You find out when a customer complains.
What automation looks like in ioZen
Someone fills out your quote request form. Automatically: a contact is created with their details, a card appears on your sales board in the "New Leads" column, and if they checked "urgent," it gets tagged as high priority.
No Zap to configure. No webhook to test. No integration to monitor. It just works because forms, workflows, and CRM are the same system.
How form automation works
Native, not bolted on
Form submission comes in
Through IntakeBot, embedded form, or direct link. Data is structured and validated by AI.
Record and contact created
Submission becomes a record. Contact is created or matched if they exist. Everything linked.
Card lands on the right board
Routing rules send it to the correct process board based on submission data.
Your team takes action
Work the board, move cards through stages, close deals. All from one interface.
The savings add up
What teams save switching from duct tape stacks
Monthly tool cost
Free tier covers most teams
Maintenance hours
Nothing to maintain
Lost submissions
Native system, no failures
The native pipeline
No integrations to configure or monitor
Form submitted
Any entry point
Record created
Structured data
Contact linked
Auto-matched or created
Card on board
Ready for workflow
Work completed
Move to done
Form submitted
Any entry point
Record created
Structured data
Contact linked
Auto-matched or created
Card on board
Ready for workflow
Work completed
Move to done
Routing is automation
The right submission goes to the right place automatically
flowchart TD
%% Main nodes
A["馃 <b>IntakeBot</b><br/><small>Collects information</small>"]
B{"Routes based<br/>on answers"}
C["<b>Quote Request</b><br/><small>Sales Board</small>"]
D["<b>Support Ticket</b><br/><small>Support Board</small>"]
E["<b>Job Application</b><br/><small>HR Board</small>"]
%% Connections
A --> B
B --> C
B --> D
B --> E
%% Styling
classDef intakeBot fill:#c96a35,stroke:#c96a35,color:#fff,stroke-width:2px
classDef router fill:#f5f5f4,stroke:#e7e5e4,color:#44403c,stroke-width:2px
classDef destination fill:#fff,stroke:#e7e5e4,color:#44403c,stroke-width:1px
classDef highlighted fill:#fef3ec,stroke:#c96a35,color:#44403c,stroke-width:2px
class A intakeBot
class B router
class C highlighted
class D destination
class E destination 馃敆 Why native beats integrations
Every integration is a point of failure. When form, workflow, and data live in the same system, there is nothing to break, nothing to sync, nothing to troubleshoot at 2am.
Sales Board
Form submissions become actionable cards instantly
New Leads
2Website Redesign
Form submission 路 2 min ago
NewBrand Identity
Form submission 路 15 min ago
NewContacted
1Brand Identity
Form submission 路 15 min ago
NewE-commerce Build
Form submission 路 Yesterday
WarmProposal Sent
0Won
0New Leads
2Website Redesign
Form submission 路 2 min ago
NewBrand Identity
Form submission 路 15 min ago
NewContacted
1Brand Identity
Form submission 路 15 min ago
NewE-commerce Build
Form submission 路 Yesterday
WarmProposal Sent
0Won
0What form automation includes
Auto record creation
Every submission becomes a structured record automatically
Contact matching
Link to existing contacts or create new ones
Board card creation
Submissions land on the right process board
Conditional routing
Send different submissions to different workflows
Auto-tagging
Tag cards based on submission data
Email notifications
Notify your team when submissions come in