The old way vs ioZen
Traditional forms
- 20 fields on one long page
- Field fatigue sets in fast
- 60% abandon before finishing
- Robotic, impersonal experience
- No context for why questions matter
With ioZen
- One question at a time, chat-style
- Feels like texting, not paperwork
- 40% higher completion rates
- Adaptive, personal conversation
- AI explains why each question matters
Why conversations work better
The psychology is simple
One thing at a time
Long forms trigger decision fatigue. One question at a time keeps focus. Progress feels constant instead of overwhelming.
Feels personal
Chat interfaces feel like talking to a person, not filling out bureaucracy. People open up more. Answers get more detailed.
Adaptive flow
Skip irrelevant questions automatically. Follow up on vague answers. The conversation adapts to what each person needs.
The difference in real life
Sarah lands on your website at 11pm. She has a project in mind but not all the details figured out. A traditional 20-field form would make her close the tab. Instead, IntakeBot asks one simple question: "What kind of project are you thinking about?"
She types a rough idea. IntakeBot asks a follow-up. Then another. Five minutes later, you have a complete brief. She barely noticed she was filling out a form.
What it looks like
A real conversation, not a form
IntakeBot
Hey! What brings you here today?
Looking for help with our company website
IntakeBot
Got it. Is this a new website from scratch, or updating an existing one?
We have one but it's pretty outdated. Needs a full refresh.
IntakeBot
Makes sense. What's not working with the current site? Loading slow, looks dated, hard to update, something else?
All of the above honestly. And we can't update it ourselves.
IntakeBot
That's frustrating. Let's fix that. What does your company do? This helps us understand what the site needs to communicate.
The numbers speak
Conversational vs traditional forms
Completion rate
Average response length
User satisfaction
From conversation to action
Every chat becomes structured data
Conversation starts
Natural chat interface
AI guides the flow
Adaptive questions
Data structured
Clean, organized answers
Contact created
Full profile built
Card on board
Ready for workflow
Conversation starts
Natural chat interface
AI guides the flow
Adaptive questions
Data structured
Clean, organized answers
Contact created
Full profile built
Card on board
Ready for workflow
Smart routing from conversations
Different responses, different destinations
flowchart TD
%% Main nodes
A["馃 <b>IntakeBot</b><br/><small>Collects information</small>"]
B{"Routes based<br/>on answers"}
C["<b>High Intent</b><br/><small>Priority Queue</small>"]
D["<b>Just Browsing</b><br/><small>Nurture List</small>"]
E["<b>Support Need</b><br/><small>Help Desk</small>"]
%% Connections
A --> B
B --> C
B --> D
B --> E
%% Styling
classDef intakeBot fill:#c96a35,stroke:#c96a35,color:#fff,stroke-width:2px
classDef router fill:#f5f5f4,stroke:#e7e5e4,color:#44403c,stroke-width:2px
classDef destination fill:#fff,stroke:#e7e5e4,color:#44403c,stroke-width:1px
classDef highlighted fill:#fef3ec,stroke:#c96a35,color:#44403c,stroke-width:2px
class A intakeBot
class B router
class C highlighted
class D destination
class E destination 馃挰 Why this matters
Every abandoned form is a lost opportunity. If 60% of people quit your intake form, you're losing 60% of potential business before you even talk to them.
Leads Pipeline
Conversational forms feed your sales process
New
2Website Redesign
TechCorp 路 High intent
HotBrand Identity
NewCo 路 Exploring
WarmContacted
1Brand Identity
NewCo 路 Exploring
WarmE-commerce Site
ShopLocal 路 Ready to start
HotProposal
0Closed
0New
2Website Redesign
TechCorp 路 High intent
HotBrand Identity
NewCo 路 Exploring
WarmContacted
1Brand Identity
NewCo 路 Exploring
WarmE-commerce Site
ShopLocal 路 Ready to start
HotProposal
0Closed
0Conversational features
Chat-style interface
One question at a time, like texting a friend
Typing indicators
Feels responsive and alive, not static
Smart follow-ups
AI asks clarifying questions when answers are vague
Skip logic
Irrelevant questions never appear
Progress saving
Come back later, pick up where you left off
File uploads mid-chat
Drop images and documents right in the conversation