Quick verdict
Typeform is beautiful and established. But to actually do anything with submissions, you need Zapier, Airtable, a CRM, and maybe Slack. ioZen gives you intake, workflow, and contacts in one place. No integration tax.
Quick comparison
| Feature | ioZen | Typeform |
|---|---|---|
| Conversational forms | ||
| AI field intelligence | ||
| AI form generation | ||
| Built-in workflow | Needs Zapier | |
| Built-in CRM | Needs integration | |
| Marketing attribution | Full | Basic |
| Document extraction | ||
| Starting price | $0 (free forever) | $25/mo |
Why teams switch
"The integration nightmare"
"We had Typeform going to Zapier going to Airtable going to Slack going to HubSpot. Every week something broke. A zap would fail silently and we'd lose submissions for days before anyone noticed. Now it's just ioZen. One place. Nothing breaks."
"AI that actually helps"
"Typeform collects answers. ioZen has a conversation. The AI asks follow-up questions I'd normally have to send in a separate email the next day. We get complete information on the first try now, and our response time went from 2 days to same-day."
"One subscription, not five"
"We were paying for Typeform, Zapier, Airtable, and a CRM. Four subscriptions, four logins, four billing cycles. ioZen replaced all of it. The cost is lower and the experience is way better because everything actually talks to each other natively."
Feature-by-feature breakdown
Data collection
Both tools do conversational forms well. Typeform pioneered the one-question-at-a-time approach. ioZen takes it further with AI that asks clarifying follow-ups based on what people actually say.
AI capabilities
Typeform has no AI. ioZen is AI-native: generate entire forms from a description, get intelligent follow-ups on every field, extract data from uploaded documents, and auto-generate routing rules.
Workflow
Typeform collects data. That's it. To track, assign, or process submissions you need external tools. ioZen has Process Boards built in: Kanban-style workflow where submissions become trackable cards automatically.
Contact management
Typeform stores responses. ioZen creates contacts automatically from submissions, links them across all your FlowApps, and gives you tags, segments, and full interaction history.
Marketing attribution
Typeform captures basic UTM parameters. ioZen tracks the full journey from ad click through conversion, captures all click IDs (gclid, fbclid, ttclid), and sends events back to your ad platforms.
Pricing
Typeform starts at $25/month and you still need to pay for Zapier, Airtable, and a CRM on top. ioZen starts free with a generous tier, and paid plans include everything. No add-ons, no integration costs.
Who should use what
Choose Typeform if...
- You just need a beautiful standalone form
- You're already invested in their ecosystem
- You like their specific design style and don't need workflow
Choose ioZen if...
- You need intake + workflow + contacts in one platform
- You want one platform instead of five stitched together
- You want AI that helps with data quality and follow-ups
- You're tired of paying for Zapier and Airtable on top