· 1 new feature

Start a WhatsApp thread with an approved template

Open a conversation with a number that has not written yet. Marketing sends need a recorded opt-in.

Inbox and contact cards can open a WhatsApp thread with a number that has never written, using a template Meta has approved. Marketing sends need a recorded opt-in.

Business and Enterprise can also send a WhatsApp campaign to a segment. The send stops if number quality drops.

One thread stays one thread after the 24-hour window, which the next day’s note covers in more detail. This release is the send.

What's included in this release

Start WhatsApp conversations with approved templates New Feature

Inbox and contact cards can now open a WhatsApp thread with a number that has never written, using an approved template. Marketing sends require a recorded opt-in. Business plans also get Outreach campaigns on Kapso Broadcasts, with a watchman that stops the send if number health drops.

Business Enterprise

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