Liberate humanity
from bureaucracy.
This is not a tagline.
It's a declaration of war.
12 billion hours
lost every year.
That's 1.4 million human lifetimes. Every. Single. Year.
This isn't inefficiency. This is theft.
A patient fills out a 47-field intake form. Mistake on field 23. She gives up.
She doesn't get care.
A family files an insurance claim after a fire. 97 days to process.
They go bankrupt waiting.
A job applicant starts an application. 23 required fields before page 2.
They abandon. Talent lost.
A small business applies for a permit. Forms reference other forms.
Days lost. Revenue gone.
Every abandoned form is a person who didn't get help.
Why does bureaucracy exist?
Bureaucracy is not inevitable. It's a limitation of the tools we've had.
Until now, there was no easy way to build anything other than a form. Organizations didn't choose bureaucracy. They were stuck with it.
The Only Option:
- • Form builders that create digital paper
- • Databases that store responses
- • Workflow tools that track status
- • Integration platforms that connect everything
- • Prayers that it all works together
Now they're not stuck.
The technology to fix this finally exists. AI can understand language, extract documents, ask follow-ups, route decisions, and generate outcomes. All the pieces are in place.
What is a FlowApp?
A FlowApp is not a form. It's not a workflow. It's not a database. It's all three, unified into a single experience that collects information through conversation, processes work invisibly, and delivers outcomes.
Traditional systems end with "submitted." Then silence. Then anxiety. FlowApps end with outcomes. Approved. Issued. Decided. Done.
The Founder
20+ years building platforms that serve millions.
Jay Moreno
Founder & CEO
Jay Moreno is a technical founder who's spent two decades building and scaling platforms across Latin America. A CEO who became a CTO. He can architect systems and close deals. He calls himself a "Business AI Engineer."
PATIOTuerca.com (2004): Founded Ecuador's leading automotive marketplace. Acquired by LatAm Autos, which went on to IPO on the Australian Securities Exchange, the first Ecuadorian startup to achieve this milestone.
Vive1.com (2010): Co-founded Ecuador's premier real estate platform. Acquired by Navent and rebranded as Plusvalia.com.
Evaluar.com (2013): Co-founded and served as CTO for a multi-country employee assessment platform operating in 16 countries, serving millions of users annually.
Taxo.co (2022): Co-founded a tax technology company. Achieved break-even; now Board Director.
The Vancouver Chapter
Jay moved from Ecuador to Vancouver, BC, starting fresh in a new country while building ioZen. Divorced, rebuilt. Moved countries, rebuilt. Left his last company, rebuilding. He knows how to start from zero.
Same entrepreneur. Same drive. New chapter. Bigger mission.
Track Record
| Company | Year | Role | Outcome |
|---|---|---|---|
| PATIOTuerca.com | 2004 | Founder & CEO | Acquired → LatAm Autos → IPO on ASX |
| Vive1.com | 2010 | Co-founder & CEO | Acquired by Navent → Plusvalia.com |
| Evaluar.com | 2013 | Co-founder & CTO | 16 countries, millions of users/year |
| Taxo.co | 2022 | Co-founder & CTO | Break-even achieved, now Board Director |
| ioZen | 2024 | Founder & CEO | Current mission |
"Someone will kill bureaucracy this decade. It will be us."
— Jay Moreno
What We Believe
"La atención consciente es mi activo más valioso."
Conscious attention is my most valuable asset.
One Mission, Total Focus
Not ten projects. One war. We don't diversify our attention. We concentrate it on liberating humanity from bureaucracy.
Simplicity as Power
Easy to start, powerful to scale. We build tools that feel obvious, not tools that require training. Complexity is the enemy.
Legacy Over Profit
Building something that matters. We measure success not just in revenue, but in hours given back to humanity.
Get in Touch
Have questions? Want to join the mission? We'd love to hear from you.